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Glove Company Merchandising Tips: 4 Ways To Win At OmniChannel Retail

Posted by ROGER HEUMANN

Lately I’ve been thinking about how to help our retail and brand partners succeed in an omnichannel world. What’s omnichannel? It’s how the consumer shops — and expects to shop — in today’s always connected world. For example … Yesterday, I saw a nice scarf in a store window. I was in a rush, so I bought it — online — from my phone, on a train I ran to catch — — but not before adding a $12 pair of socks to my order, to qualify for free shipping.  (And if I don’t like it, I’ll return it to the...

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